Always Wanted to Make Money Playing Games?
Before you even think of trying to get a sponsor for playing video games you need to take a step back and think why you really deserve a sponsor to play games. A sponsor could mean money or products that you gain for representing a company while you play. Ask yourself these things before going any farther:
What have you accomplished in gaming? (You online/offline tournament placings, events attended, teams you were on etc...)
Do you have a following? (Twitter, website, live stream, Youtube channel, Facebook fan page, etc..?)
How marketable are you? Can you be seen as a face for a company, are your placings good, do you have a few hundred or thousand followers?
If you aren't marketable at all and have none of the other things mentioned above you have some work to do before you can get sponsored and it would be near impossible to persuade someone to sponsor you. Work on those other things first and build a small following before wasting your time trying to get a sponsor. (Look for more articles on how to do that soon.) If you do believe you can “sell” yourself to a company/organization and get them to sponsor you then keep reading.
The next step in this process is to build a list of potential sponsors. For example:
My Gamer Connections
(local gaming company/store)
No company is too big or too small the more you contact the more likely you are to get some type of sponsor. There are literally hundreds of companies that would like to make their presence known in the gaming industry. It is up to you to find them and start building relationships with them. It is also up to you to persuade them into putting a part of their marketing budget aside to pay or sponsor you. Tell them why they will benefit from sponsoring you and why they NEED to have a presence in the competitive gaming scene. (I will help with this.)
Once you build your first list of 10-20 companies, which you most likely will expand on, it is time to research those companies thoroughly. What are they all about, what are their goals/mission statement, who does their company/products market to, how well known are they, do they have a website, can you sign up to their website (if so do it), who handles sponsorship opportunities, company contact e-mails, do they sponsor teams already?
Once you do this you are close to contacting your first company about being sponsored. Your list for each company should almost look like this when done:
Company: My Gamer Connections
A social website to connect online gamers. Their website is http://mygamerconnections.com. Had all teammates sign up and fill out profiles. Contact e-mail firstname.lastname@example.org Their tag line is My Gamer Connections helping you connect with gamers locally and globally. They are a smaller online company and are marketing to anyone that plays Xbox or Playstation. We could offer to write updates about our team on their site as part of our sponsor deal.
The last thing you want to do is just contact a company only saying do you sponsor? Or will you sponsor my gaming team? Please sponsor my team? It comes off as unprofessional and the company may not read anything else you send them. Do research and write a professional letter to these companies will get you a lot better chance to get sponsored.
Look for part 2 on how to get sponsored for gaming soon on how to write a letter to companies and other ways to contact potential sponsors.